First Insights UX Research & Qualitative Solutions
Specializing in usability testing, focus groups, online research, ethnographic studies, and innovation workshops, our team has deep roots in digital marketing, UX design, project management, and branding strategy. We strive to enhance the effectiveness of your digital and traditional marketing efforts through objective qualitative research that allows rich customer experience insights to be gathered from your target audience.
With agency and client-side expertise, we know how to efficiently manage projects and stick to your budget. Our deliverables are easy for your team to understand and provide actionable recommendations that improve your communication and product development efforts.
Get in touch to learn about our online and in person research methodologies to uncover critical findings from your customers that lead to increased acquisition, stronger brand relationships, and a boost in sales conversions.
OUR PROJECTS BY TYPE
ONLINE DIARY STUDIES
SURVEYS & QA TESTING
Our Core Services
Ideal when you’re looking to gather one-on-one qualitative feedback from your customers about website navigation, medical device functionality, mobile app content, and the value proposition of any product or software interface.
When you need in situation research from your target audience while they’re in their home, at work, or shopping to learn more about current habits, enviroment, and product usage.
In person or online groups of 3-10 people in a collective setting is a great way to brainstorm new ideas, explore creative concepts, or learn more about the perceptions of your brand.
Perfect when you need fast UX analysis on a tight budget. Our team can evaluate your website, mobile app, software interface, or product.
Need to develop an online survey, run a diary study, setup asynchronous research, or manage a card sort? We can help and have used multiple tools like Qualtrics, Optimal Workshop, and itracks to uncover great findings.
Our team has been conducting online focus groups and remote in depth interviews since 2004. We have the digital skills needed to run online studies that deliver actionable results.
During a two year program of usability testing on our clients financial services interface, retail banking users increased 34%, credit card users rose 66% and small business users grew by 82%.
At the same time the cost per registered customer decreased by 56% and the site won best banking site of the year at the Webby awards.
After two days of usability sessions with 16 diabetes patients, our recommendations on a health education site helped boost registration rates from 7% to 32%.
Partnering with digtal creatives at BBDO, our research helped Conservation International win a Webby for “Best Activism Website” and their Protect an Acre campaign saved 143 million acres of tropical rain forest in three years.
First Insights has been named by Forrester Research as a firm with “significant experience conducting usability lab tests, persona development & interaction design.” Source: Forrester 2007, 2011 and 2014