Impactful User Experience Research
Uncovering which direction your customers are heading.
Delivering qualitative research that boosts your marketing success.
Trusted by the Fortune 1000 and successful startups.
First Insights UX Research & Qualitative Solutions
Specializing in usability testing, focus groups, heuristic evaluations and competitive analysis, our team has deep roots in direct marketing, UX design, project management, and branding strategy. We strive to enhance the effectiveness of your digital and traditional marketing efforts through objective qualitative research that allows rich insights to be gathered from your target audience.
With agency and client side expertise, we know how to manage projects efficiently and stick to your budget. Our deliverables are easy for your team to understand and provide actionable recommendations that improve your communication and product development efforts.
Get in touch to learn how we uncover critical findings from your customers that lead to increased acquisition, stronger brand relationships and a boost in sales conversions.
OUR PROJECTS BY TYPE
Our Research Leads to Measurable Success
During a two year program of usability testing on our clients financial services interface, retail banking users increased 34%, credit card users rose 66% and small business users grew by 82%.
At the same time the cost per registered customer decreased by 56% and the site won best banking site of the year at the Webby awards.