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Online & In Person
User Experience
Research
Uncover how your customers interact with an interface or product.
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Actionable Results
Delivering qualitative research that boosts your marketing success.
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Diverse Industry
Expertise
Trusted by the Fortune 1000 and successful startups.
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First Insights UX Research & Qualitative Solutions

Specializing in usability testing, focus groups, online research, ethnographic studies, and innovation workshops, our team has deep roots in digital marketing, UX design, project management, and branding strategy.  We strive to enhance the effectiveness of your digital and traditional marketing efforts through objective qualitative research that allows rich customer experience insights to be gathered from your target audience.

With agency and client-side expertise, we know how to efficiently manage projects and stick to your budget. Our deliverables are easy for your team to understand and provide actionable recommendations that improve your communication and product development efforts.

Get in touch to learn about our online and in person research methodologies to uncover critical findings from your customers that lead to increased acquisition, stronger brand relationships, and a boost in sales conversions.

OUR PROJECTS BY TYPE

USABILITY TESTING

FOCUS GROUPS

ETHNOGRAPHIC RESEARCH

HEURISTIC EVALUATIONS

COMPETITIVE ANALYSIS

ONLINE DIARY STUDIES

INNOVATION WORKSHOPS

SURVEYS & QA TESTING

Our Core Services

Usability Testing

Ideal when you’re looking to gather one-on-one qualitative feedback from your customers about website navigation, medical device functionality, mobile app content, and the value proposition of any product or software interface.

Ethnographic Research

When you need in situation research from your target audience while they’re in their home, at work, or shopping to learn more about current habits, enviroment, and product usage.

Competitive Analysis

Get an objective perspective on your competitors as we examine the marketplace for key metrics, aggregate secondary research and conduct primary customer interviews.

Focus Groups

In person or online groups of 3-10 people in a collective setting is a great way to brainstorm new ideas, explore creative concepts, or learn more about the perceptions of your brand.

Heuristic Evaluations

Perfect when you need fast UX analysis on a tight budget. Our team can evaluate your website, mobile app, software interface, or product.

Ancillary Services

Need to develop an online survey, run a diary study, setup asynchronous research, or manage a card sort? We can help and have used multiple tools like Qualtrics, Optimal Workshop, and itracks to uncover great findings.  

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SUCCESS METRICS
Our Research Leads to Measurable Success

Our team has been conducting online focus groups and remote in depth interviews since 2004. We have the digital skills needed to run online studies that deliver actionable results.

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SUCCESS METRICS
Our Research Leads to Measurable Success

During a two year program of usability testing on our clients financial services interface, retail banking users increased 34%, credit card users rose 66% and small business users grew by 82%.

At the same time the cost per registered customer decreased by 56% and the site won best banking site of the year at the Webby awards.

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SUCCESS METRICS
Our Research Leads to Measurable Success

After two days of usability sessions with 16 diabetes patients, our recommendations on a health education site helped boost registration rates from 7% to 32%.

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SUCCESS METRICS
Our Research Leads to Measurable Success

Partnering with digtal creatives at BBDO, our research helped Conservation International win a Webby for “Best Activism Website” and their Protect an Acre campaign saved 143 million acres of tropical rain forest in three years.

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SUCCESS METRICS
Our Research Leads to Measurable Success

First Insights has been named by Forrester Research as a firm with “significant experience conducting usability lab tests, persona development & interaction design.” Source: Forrester 2007, 2011 and 2014

GET IN TOUCH

Tell us about your project - we're happy to answer any questions.

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