First Insights UX Research & Qualitative Interview Solutions
Specializing in usability testing, focus groups, user experience research, ethnographic studies, and innovation workshops, our team has deep roots in digital marketing, UX design, project management, and branding strategy. We strive to enhance the effectiveness of your marketing and innovation efforts through objective qualitative research that allows rich customer experience insights to be gathered from your B2C or B2B target audience.
Our team of moderators run customized research to uncover answers to tactical and strategic questions such as:
- How is AI shaping and influencing customer behavior?
- What new ideas or product features resonate with customers?
- How can acquisition and retention strategies be improved?
- Where can the buyer’s journey be adjusted to improve user experience?
We know how to efficiently manage participant recruitment and stick to your budget. Our deliverables are easy for your team to understand and provide actionable recommendations that improve your communication and product development efforts.
Get in touch to learn about our range of research methodologies to uncover critical findings from your customers that lead to improved product offerings, stronger brand relationships, and a boost in sales conversions.
OUR PROJECTS BY TYPE
USABILITY TESTING
FOCUS GROUPS
ETHNOGRAPHIC RESEARCH
ASYNCHRONOUS STUDIES
COMPETITIVE ANALYSIS
ONLINE DIARY STUDIES
INNOVATION WORKSHOPS
SURVEYS & QA TESTING
Case Studies
Frequently Asked Questions
Answers to common questions about our UX research process, industry expertise, recruitment capabilities, and how we help organizations make confident, informed decisions.
What experience does First Insights have managing UX research in regulated or high-risk environments?
Our team has over 10 years of expertise helping medical device firms comply with IEC 62366 guidance and get to FDA 510k and EU MDR approvals. We’ve also completed usability testing and contextual interviews with global financial services leaders and fintech startups to improve complex technical user experience and adhere with government regulations.
How does our team select the ideal research methodology for your needs?
We take the time to learn about your business objectives, product-market fit, and history of customer alignment. Analyzing the competitive landscape is also a step in the process in order to determine if qualitative, quantitative, or a mix of both methodologies is ideal.
Who manages recruitment?
We manage recruitment and have partnered with US and global panel firms for over 20 years. We ensure that consumer participants are vetted for accuracy and B2B participants are checked for appropriate licenses and certifications.
What do First Insights deliverables look like?
Get in touch, and we can share sample screeners, moderator’s guides, competitive analysis reports, and UX research summary reports. We also share transcripts and videos during every project.
How long does a typical UX research project take?
For one-on-one usability testing, focus groups, surveys, and ethnographic research, most timelines are 3-5 weeks. We can work remotely to speed things up and reduce costs, or we can run in-person research for consumer products, medical devices, and other topics.
What types of products or services has First Insights completed UX research on?
Over the past 20 years, our team has completed work for global firms and startups in healthcare, automotive, travel, software, financial services, entertainment, and medical devices. We’ve researched websites, mobile apps, SaaS platforms, food products, trading platforms, consumer appliances, industrial products, and a wide range of service offerings.
Our Core Services
UX Research & Usability Testing
Ideal when you’re looking to gather one-on-one qualitative feedback from your customers about website navigation, medical device functionality, mobile app content, and the value proposition of any product or software interface.
Ethnographic Research
When you need in situation research from your target audience while they’re in their home, at work, or shopping to learn more about current habits, enviroment, and product usage.
Competitive Analysis
Get an objective perspective on your competitors as we examine the marketplace for key metrics, aggregate secondary research and conduct primary customer interviews.
Focus Groups
In person or online groups of 3-10 people in a collective setting is a great way to brainstorm new ideas, explore creative concepts, or learn more about the perceptions of your brand.
Asynchronous Studies
Asynchronous Studies enable flexible online qualitative research using diary entries, bulletin boards, and video uploads—turning real-world feedback into actionable strategy.
Ancillary Services
Need to develop an online survey, run a diary study, setup asynchronous research, or manage a card sort? We can help and have used multiple tools like Qualtrics, Optimal Workshop, and itracks to uncover great findings.
GET IN TOUCH
Tell us about your project - we're happy to answer any questions.
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