Online & Remote User Experience Research
Uncover how your customers are being impacted by the current challenging situation.
First Insights UX Research & Qualitative Solutions
Specializing in usability testing, focus groups, online research, ethnographic studies and innovation workshops, our team has deep roots in digital marketing, UX design, project management, and branding strategy. We strive to enhance the effectiveness of your digital and traditional marketing efforts through objective qualitative research that allows rich customer experience insights to be gathered from your target audience.
With agency and client side expertise, we know how to efficiently manage projects and stick to your budget. Our deliverables are easy for your team to understand and provide actionable recommendations that improve your communication and product development efforts.
Get in touch to learn about our remote research methodologies to uncover critical findings from your customers that lead to increased acquisition, stronger brand relationships and a boost in sales conversions.
Case Studies
Competitive
Analysis
eCommerce
Usability Testing
Focus
Groups
Patient
Usability Testing
Ethnographic
Research
Contextual &
UX Research
Services
Usability Testing
Ideal when you’re looking to gather remote or in person 1 on 1 qualitative feedback from your customers about the navigation, branding, functionality, content and value proposition of any mobile, desktop or software interface.
Focus Groups
In person or online groups of 3-10 people in a collective setting is a great way to brainstorm new ideas, explore creative concepts or learn more about the perceptions of your brand.
Ethnographic Research
When you need remote video research from your target audience while they’re at home, working, shopping, playing, exercising or using a handheld, medical or wearable device.
Heuristic Evaluations
Perfect when you need fast user experience analysis on a tight budget. Our team can evaluate your mobile app, website, Intranet or software interface.
Competitive Analysis
Get an objective perspective on your competitors as we examine the marketplace for key metrics, aggregate secondary research and conduct primary customer interviews.
Ancillary Services
Whether its training your in house staff, writing a survey, managing QA testing or pointing you to a great UX design firm, we can help. We know how to facilitate great partnerships.
Success Metrics
Our Research Leads to Measurable Success
During a two year program of usability testing on our clients financial services interface, retail banking users increased 34%, credit card users rose 66% and small business users grew by 82%.
At the same time the cost per registered customer decreased by 56% and the site won best banking site of the year at the Webby awards.