Usability testing is ideal when you’re looking to gather one-on-one qualitative feedback from your customers regarding website navigation, visual design, functionality, mobile app content, and the value proposition of any product or software interface. While it’s ideal to test at multiple stages during a project, even 9-10 in person or remote interviews can have a huge impact on your success.
Our team has worked on many projects within an agile development environment or rapid prototyping schedule and we’re confident we can meet your timeline & budgetary needs. We’ve completed over 1500 individual UX research sessions and also moderated in Spanish, French, German and Portuguese for multi-national clients.
What we’ve tested:
- Mobile Apps
- Proprietary handheld tools
- Point of sale interfaces
- Medical devices (to meet IEC 62366 & FDA 510(k) standards)
Stages we’ve tested at:
- Paper prototypes
- Beta sites
- Exploratory, Formative & Summative
- Live interfaces
Our interviews often touch on several topics that may explore branding ideas, e-commerce functions, content and card sorts to prioritize terminology. To accommodate our clients we’ve done UX research on Zoom and in over 40 cities around the world.
Where we’ve conducted UX research:
- Remote testing online
- At formal labs & research facilities
- In our client’s offices
- At in situation locations where the product or interface is used
We’ve also used the latest technology such as biometric tools, VR/XR, and eye tracking as user research evolves.
VIDEOS OF OUR TEAM IN ACTION
The Top 10 Reasons to Conduct UX Research
- Learn whether your users understand the value proposition of your interface
- Pinpoint specific areas of an interface (e.g. navigation, content, functionality) that require modifications
- Gain an understanding of shifts in brand perceptions, buying habits and attitudes
- Feel empowered during the decision making process regarding the next phase of development
- Save development time and avoid the expense of major post-launch revisions
- Improve acquisition and retention rates
- Uncover critical glitches that might cause site abandonment
- Minimize the risk of launching a site that does not adequately address user needs
- Learn about the nomenclature being used via a card sort to prioritize terms
- Watch how users interact with a responsive site on mobile & tablets