Whether you’re a startup or a worldwide organization, sometimes you need to look in uncharted directions to inspire pioneering ideas. Innovation workshops, design thinking, co-creation labs and ideation workshops are some of the commonly used descriptions that outline a research methodology to inspire new product or service ideas.
There are three key benefits to our approach:
- Conceptual ideas move from concept to creation much faster than traditional methods
- Our collaborative partnership insures that internal teams and customer voices are heard
- The condensed workshop/interview schedule is highly focused and yields big picture and granular details enabling informed decisions
Based on an in depth discovery process, our team prepares a framework for multiple research sessions that typically take a week from start to completion. We invite creative customers and prospects to participate at locations that foster an open-minded environment. In most cases, internal team members will voice their ideas in rapid prototyping after the initial consumer feedback.
Our two-person facilitation team incorporates ideas such as the ones below to gather relevant data and push the creative envelope.
- Mind mapping
- Cart sorts
- Mood boards
- Body storming
- What if scenarios
- Affinity diagraming