With competitors popping up locally, nationally and globally you need to know what’s going on out there. Our team can conduct primary competitive research with targeted customers, review secondary research reports or explore your industry in depth. Clients in publishing, cosmetics, wireless services and language education have benefitted from our detailed summary reports.
A competitive research engagement can provide you with:
A high level view of the players in your industry and how they fall into a segmented landscape
Details on where your products and services fit into categories vs. your competition
Who are the first movers in a niche or startup industry
What your customers are saying about your products and the competitions offerings on social media, blogs and review sites
An analysis of your website or mobile app vs. key competitors
An understanding of how competitive brands are positioned
Growing trends within your industry that you may not be aware of
A SWOT (Strengths, Weaknesses, Opportunities & Threats) analysis
You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
Source – Steve Jobs