We stick to the axiom that “you can’t be everything to everybody.” At First Insights we try to stay focused on offering a specific group qualitative and usability related research engagements. Of course, we don’t want to turn away opportunities and that’s why we’ve partnered with other specialty firms who offer an expertise in their niche.
We also believe that a mix of research methodologies – qualitative & quantitative – leads to better decision making.
Projects that we can oversee and/or work with an experienced partner include the following:
Quantitative Research – As part of an overall research strategy, we’ve lead projects that included online surveys, segmentation studies, conjoint analysis and efforts where a statistically valid sample size was needed. Our most valued partner in this area is Beta Research.
Online Diary Studies – Enabling research participants to self report behaviors, attitudes, product design and interface usability is an excellent way of learning about specific home or work environments. The video respondents can capture adds lots of depth to their daily reporting over a few days or weeks. Conducting online diary studies has also enabled our team to bolster data gathered from ethnographic and UX research engagements.
Quality Assurance Testing – Need to get a handle on the stability and coding of your website or mobile app? We can manage automated software testing on multiple devices, individual user QA analysis from our team, and crowdsourced based QA testing which can be done in several of languages. This mix of QA methodologies helps insure a successful interface launch.
UX Design & Visual Design – Based on the size and scope of your project we can suggest a variety of award winning firms that focus on UX, CX, and visual design for interface development. Some of the fantastic firms we’ve worked with include Graphic Minds, The Mixx , Razorfish , DigitasLBi, Ogilvy, FCB, Closerlook, Epsilon, Jack Morton and gyro.
Participant Recruiting Services – Although we manage participant selection for our projects, we don’t maintain our own in-house database of participants for recruitment. However, we can point you to great recruiters for specific geographic locations or topics.
UX Research Training – If you are looking to train an in-house team, we can help. Our founder has presented at SXSW V2V, UXPA, IxDA, Global Executive Events and teaches a UX research bootcamp for General Assembly.