Since 2001 First Insights has been providing a diverse set of research services designed to help companies meet their marketing and communications objectives more effectively.  During every engagement we work closely with clients to understand their business objectives, advertising goals and IT requirements before selecting an appropriate research methodology. 

Our team of specialists honed their skills at worldwide advertising leaders and at major publishing/media firms over the past 10 years.  We believe that our unique points of differentiation can be found in our:

• Combination of usability research expertise and marketing savvy
   
• Range of vertical marketplace experience in banking, insurance, travel, pharmaceuticals, automotive, technology and packaged goods
   
• Depth of research projects completed covering almost all types of qualitative and quantitative assignments