One thing we learned from the dotcom boom and subsequent bust was that you can’t be everything to everybody. At First Insights we try to stay focused on providing a specific group of in house services centered on qualitative research and usability related engagements. Of course, we don’t want to turn away opportunities and that’s why we’ve partnered with other specialty firms who offer an expertise in their niche.
Projects that we can oversee and/or pass along to an experienced partner include the following:
Visual Design – Based on the size and scope of your project we can suggest a variety of award winning visual design firms for Web based or print based projects.
Online Media Planning and Search Engine Optimization – To make the most of your online adverting, quantitative media research, SEO and keyword buys, we can recommend resources that have been in the game since before there were standard banner ad sizes.
Participant Recruiting Services – Although we manage participant selection for our projects, we don’t maintain our own database of participants or offer stand alone recruitment. However, we can point you to great recruiters in your specific geographic location.
Site Traffic Analytics & CRM – There’s a great deal of activity in this space and we can help you sort through the competitive landscape of firms to find the right one for your needs.
Social Media & Web 2.0 – Need to get a handle on the latest trends and how firms in your industry are taking advantage of opportunities on Facebook, Twitter, with mobile apps and on the blogosphere? We have a partner who can help you with strategy and execution of proven ideas.
For more on our ancillary services feel free to contact us with any questions.
When IBM redesigned their website to make it more user focused, sales increased by 400%.