One thing we learned from the dotcom boom and subsequent bust was that you can’t be everything to everybody.  At First Insights we try to stay focused on providing a specific group of in house services centered on usability research and qualitative engagements.  Of course, we don’t want to turn away opportunities and that’s why we’ve partnered with other specialty firms who offer an expertise in their niche.

Projects that we can indirectly manage or pass along to an experienced partner include the following:

• User Interface Development – Once you have done interface research and need guidance on information architecture and UI design, we can partner with several top freelance resources who would work under our auspices.
   
• Visual Design – Based on the size and scope of your project we can suggest a variety of award winning visual design firms for Web based or print based projects.
   
• Online Media Research – If you require lots of quantitative data to measure the effectiveness of your online media buying we can introduce you to the industry leader.
   
• Online Media Planning and Search Engine Optimization – To make the most of your online adverting and keyword buys, we can recommend resources that have been in the game since before there were standard banner ad sizes.
   
• Participant Recruiting Services – Although we manage participant selection for our projects, we don’t maintain our own database of participants or offer stand alone recruitment.  However, we can point you to great recruiters in your specific geographic location.
   
• Site Traffic Analytics & CRM – There’s a great deal of activity in this space and we can help you sort through the competitive landscape of firms to find the right one for your needs.