Whether you call it User Experience design, User Interface design or Information Architecture, the tasks involved are pretty similar. Take a complex set of communication ideas and functionality and turn them into an interface that’s easy to use. Sounds simple enough but if everyone knew how to design the framework of a great website, there would never be the need for usability testing. Since we’ve all been to sites that are just awful and impossible to use, starting with a solid foundation of interface design is imperative.
Our principals have completed UI/UX design engagements for major websites and Intranets and can offer our expertise. For specific projects we can do the work in house and for others we might suggest partnering with one of the high quality interactive ad agencies we work with all the time.
Get in touch and we’ll be happy to review your needs.
40% of users do not return to sites at which they have had a negative experience.