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First Insights

First Insights conducts usability testing, qualitative market research and Web site usability evaluations.  Our goal is to help your company improve the effectiveness of an interface through objective research that allows rich insights to be gathered from your target audience.



Depth & Experience
Our principal consultants have deep roots in traditional advertising, direct marketing, online communications and user interface development – we excel at meeting tight deadlines and budget requirements.

Trusted by the Fortune 100
Over the past seven years our core team members have completed research projects for JP Morgan Chase, Ford, Hewlett-Packard and Johnson & Johnson among others.

A Total Solution
We make things easy for our clients by managing all the details during an engagement and have completed usability testing and qualitative research projects in over 15 cities in the US & Europe.

Highly Focused Deliverables
The reports we present at the end of a project are objective, easy for your team to understand, offer detailed findings, and provide actionable recommendations to help improve your interface.
Case Studies

Campaign 2008 White Paper - McCain vs. Obama

Orbitz Case Study

GM GoodWrench

HP
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